The company was founded by Dieter and Waltraud Loevenich in 1960. Since 1990, it has been headed by the eldest daughter, Sandra Frowein, who has successfully expanded the well-known hat and cap range, adding to it scarves, handkerchiefs, gloves and bags. The products made in Germany, Italy, Poland, the Czech Republic, China and Vietnam are distributed worldwide.
Loevenich Fashion combines traditional craftsmanship with up-to-date fashion sophistication, and all models and patterns are designed in the company’s own studio in Essen. Sustainability is a consistent benchmark of the firm: all the materials used – without exception – have been subject to a costly array of tests to check that they are free of harmful substances. The satisfaction and protection of customers, their own staff and suppliers have always been and still are at the heart of Loevenich’s work.