Berets are a today’s must have and this trendy accessoire can be seen on catwalks, in the media, worn by celebreties and streetstyle icons. The Beret’s fashion story from a shepherds hat to a fashion statement is long and colorful. The wellknown shape has not changed much since the last 700 years and only the characteristic stump reminds of the long pom-poms of former times. In France in the 1940s it was worn throughout the country and it became so popular that wearing the “French cap” during the German occupation in Alsace-Lorraine was banned as a sign of resistance. At the same time the beret appeared for the first time in the metropolises of the world as a statement against bourgeois conformism. Intellectuals and artists wore black clothes, sunglasses – and a beret. The chic little hat reached the ladies’ world through style icon Marlene Dietrich, who helped the once masculine headwear to a feminine shine. In the film Bonny and Clyde, Fay Dunaway tames her mane, as Heidi Klum does today, under a beret and we experience the fulminant revival for a good reason: in the original woolmark quality, the Beret is an easy and robust cap that simply goes with every outfit. Classic, muted colors fit always and everywhere. In white, rosé, light blue or denim they are a real fashion statement. You can put the cap on diagonally like a beret but it’s more fashionable to put it on plainly over your forehead. Available from Loevenich in the colors: black, anthra, bordeaux, bronze, camel, denim, navy, nature, rosé, red, taupe, vino.
This strange cap’s form name refers to the colloquial word bean as a synonym for head in english language. Beanies are available in a wide variety of materials such as wool, fleece, cotton, etc. Who likes it sporty and casual wears the cap more loosely and upwards more voluminously. Today it is more elegant and more stylish when the beanie is worn tight on the head. Unfortunately, the back part slides slightly upwards again when worn, creating the unfavourable “smurf look”. Loevenich’s life hack: The beanie is sewn into shape in the back so that it can no longer slip up. Particularly smart fashionistas than even wear it the other way round with the sewn end facing forward: the Beanie now looks like an even cool Turban. Our fashionable bestseller is the stitched in the back beanie made of pure new wool in original Woolmark Quality. The natural material is light but keeps you warm during cold days, it is durable and robust without pilling and you can also hand wash it. The most popular colors are black, grey, blue and red. Available from Loevenich, amongst others, in the colors: denim, marine, red, vino, platinum-melange, black.
Paper Crochet Hats
Whether as a casual cap or as a chloche, monochrome or in a modern two tone look: These handmade headdresses are light, airy, chic – and even crushable. No comparison to machine-made mass-produced goods made of brittle straw. You can pack this fashionable sun protection carefree in your luggage, in your beach bag or in the glove compartment of your convertible. The headboard is always crocheted from finely twisted paper fibres, the flexible umbrella or the edge of the chloche is sewn from woven paper ribbons. In Asia, not only hats but even garments made of paper have a more than 1,000 year old tradition. The robust material is so soft and flexible that it can not easily break like straw. The processing methods have been refined over centuries and offer a tremendous variety. In Europe, this zero discharged and sustainable material is currently very much in vogue!
Straw hat icons
From the mid-1920 onwards Italian Straw Hats were worn worldwide as the classic summer hat by the upper class. Long ribbons were often attached to the rear part of the hat. These straw hats were made by particularly long-fibre wheat straw from cultivation areas around the city of Milan. The fibres were woven by hand into fine ribbons first and then sewn together meter by meter. The circular mat created in this way was then brought, again by hand, into its final shape with steam and special know-how on wooden moulds. Unfortunately, this particular straw is no longer grown in Italy today. In our days you use finest paper borders instead. They are interlaced and sewn according to the old technique. The proportion of manual work and the necessary knowledge about sewing and the production of the raw material remained unchanged. The finest qualities like this new edition of the classic Milan Straw Hat are today hard to find.